Story

InterCom® is a full-service brand consulting company with 30 years of experience in the leisure and lifestyle industries, specializing in real estate, resort, recreation and retail on a global basis. Since 1984, our Imaging Places® branding expertise has been instrumental in putting some of the world’s most desirable destinations on the map for discriminating buyers.

InterCom® is a full-service brand consulting company with 30 years of experience in the leisure and lifestyle industries, specializing in real estate, resort, recreation and retail on a global basis. Since 1984, our Imaging Places® branding expertise has been instrumental in putting some of the world’s most desirable destinations on the map for discriminating buyers.

  • STORYTELLING
    SELLS

    STORYTELLING
    SELLS

    Successful brands have compelling stories. And just as no two places are alike, no two stories are alike. That’s why we begin every project by immersing ourselves in the essence of place—its people, its culture, its potential. From there, we craft meaningful narratives that resonate.

  • WE KNOW EVERY
    CATEGORY

    WE KNOW EVERY
    CATEGORY

    From lifestyle entertainment districts to resort destinations to master-planned residential communities, our enduring brand identities have helped provide significant returns on investment for owners, investors and development partners.

  • TRUSTED
    BY THE BEST

    TRUSTED
    BY THE BEST

    We’ve worked for leading U.S. and international real estate players, including Tuxedo Farms (New York) for The Related Companies; Potomac Shores (Washington DC) for SunCal; Castiglion del Bosco (Tuscany) for the Ferragamo family; Hualalai (Hawaii) for Michael Dell and Ka‘upulehu Makai Venture; and many more.

  • ALWAYS
    INNOVATING

    ALWAYS
    INNOVATING

    We understand that today’s marketers must be technologists. Whether we’re helping clients integrate advanced website CRM functionality, connect with audiences via video and social media, or deploy inventive apps that reach an increasingly mobile audience, we’re committed to branding that stays well ahead of the technology curve.

  • Strategic Planning & Brand Development

    Site Audits
    Consumer Research
    Target Market Identification
    Marketing Communications Plans
    Digital Engagement Strategy
    Consulting Services

    Relationship Marketing

    Database Development & Management
    Information Fulfillment & Remarketing Materials
    Print/Electronic Newsletters
    Web/Interactive Materials
    Proprietary CRM Software & Services

  • Market Positioning & Imaging

    Positioning Statements/Brand Statements
    Naming/Theming
    Vision Books
    Websites
    Lifestyle & Landscape Photography
    Online/Offline Video

    Project Merchandising

    On-site/Off-site Project Signage
    Information Center Design
    Printed/Fabricated/Interactive Information Center Displays
    Promotional Items
    Magazines & Resort Materials

  • Awareness & Lead Generation

    Print/Broadcast/Out-of-Home Advertising
    Print/Electronic Direct Mail
    Online Communications/Social Networking
    Media Planning & Buying

    Graphics & Brand Management

    Graphic Standards Guidelines
    Corporate Identity Manuals
    Branding Manuals
    Builder Co-op Marketing Programs

    Application Development

    Mobile App Development
    Web-based Applets

GLOBAL
EXPERIENCE
We know our way around the planet. In addition to Mainland USA and Hawaii projects, our client list extends to Italy, Morocco, Russia, Dubai, Korea, Mexico, Central America, the Caribbean and Indonesia.
30 YEARS
OF IMAGING PLACES
Re-inventing islands. Envisioning new trends in urban. Uncovering the next great place via an innovative mobile app. It’s just another day at InterCom®.

Clients

Since 1984, InterCom® has gone from a boutique real estate consulting firm with a local client base to a global branding and positioning authority. Our select list of partnerships, past and present, reads like a who’s-who of top real estate investors, developers and projects across the globe.

People

Partner with us and you get the specialized skills of staff members and consultants in the planning, media, creative, relationship marketing, consumer psychographics, interactive and design production services.

Toni Alexander
President & Creative Director

Whether Toni’s immersed in the cultural treasures of Korea, exploring the new mindset of wealthy Russians or repositioning communities right here in California, she is a branding mastermind whose insight is matched only by her energy.

A former ULI Trustee and one of the first woman governors of the 32,000-member Urban Land Institute organization, Toni has been a member of the ULI International Awards of Excellence jury, Chairman of the Community Development Council and has successfully initiated and chaired the Silver and Red flights of ULI’s Recreation Council. She is a member of the ULI Foundation Board of Directors, a contributing source for articles in ULI’s Urban Land magazine and a speaker on many ULI panels. Toni serves on a variety of committees within ULI, including the Policy and Practice Committee and the Program Committee.

Toni is a graduate of the University of California at Irvine and holds a Bachelor of Arts degree from the School of Fine Arts. She attended graduate school at the prestigious UCLA School of Theater, Film and Television. Toni is active in a variety of community and professional organizations and serves as a marketing advisor to the private golf clubs she belongs to in California and Hawaii.

Latest

The InterCom® team is always on the go (quite literally) in its globe-trotting pursuits of Imaging Places. We invite you to stay in the loop with all that’s happening, whether it’s a new account we just inked, a new award we just won, or a new brand campaign we just launched.


The Making of
P.S. Wish You Were Here.
It takes a team to produce our work, and our client films are no exception. This video offers a behind-the-scenes (and behind-the-camera) glimpse at the logistics and creative focus it takes to make a photo and video shoot a success.
The Envelope Please
The 2013 Intercom Demo Reel
Our films represent an increasingly vital part of the creative work we do for our clients. Whether it’s a longer piece to evoke the residential lifestyle experience on a website, a short vignette for distribution via social media, or a brief documentary clip featuring a satisfied buyer—InterCom does it all. Here’s a taste of some recent work.
 
 
 
  • Delivering The Brand Promise - Hillwood Communities

    April 17, 2014

    More than a decade ago, Toni Alexander and InterCommunicationsInc, a global branding, marketing and digital communications firm, began working with Hillwood, a Perot Company, on its flagship project AllianceTexas. Recognized as one of the most successful public-private partnerships in the nation, the 18,000-acre AllianceTexas development has generated more than $43 billion in economic impact, created more than 35,000 jobs and dramatically transformed its surrounding communities.

    Download the full PDF »

  • InterCom® Wins Big at 2014 National Sales & Marketing Awards

    February 14, 2014

    InterCommunicationsInc®, a global branding, marketing and communications firm, has won 3 Gold Awards and 8 Silver Awards from The Nationals, an annual competition sponsored by the National Association of Homebuilders (NAHB) and presented by the National Sales and Marketing Council (NSMC). Winners were announced February 4th at Wynn Las Vegas during the International Builders Show.

    Download the full PDF »

  • InterCom® Wins 11 Awards From NAHB’s The NationalsSM

    December 02, 2014

    InterCommunicationsInc®, a global branding, marketing and communications firm has won 11 Silver Awards from The NationalsSM, an annual competition sponsored by the National Association of Homebuilders (NAHB) and presented by the National Sales and Marketing Council (NSMC).

    Download the full PDF »

  • InterCom’s New Location Inspires Creative Thinking That’s - “Out Of The Box”

    December 02, 2013

    InterCommunicationsInc®, a global branding, marketing and communications firm based in Newport Beach has relocated its creative studio and corporate offices to an inspiring new space at 1375 Dove Street, suite 200, Newport Beach, CA.

    Download the full PDF »

  • Authentic Brands Endure - InterCom® Celebrates 30 Years of Imaging Places

    December 02, 2013

    InterCommunicationsInc® has taken its branding expertise, grown, endured and expanded its reach during the past three decades from Southern California to work on seven continents.

    Download the full PDF »

  • InterCom® Launches Potomac Shores - Suncal’s Prestigious New Destination In Northern Virginia

    August 15, 2013

    As master developer SunCal begins the landmark launch of the Potomac Shores master-planned community in coastal Northern Virginia, InterCommunicationsInc® continues its partnership with the developer to both establish and advance the brand for this historic new destination just 30 miles south of Washington, D.C.

    Download the full PDF »

  • InterCom® Creates Lifestyle Brands For Five New Home Communities In California And Colorado

    August 07, 2013

    What does a master-planned Colorado community with wide-open landscapes have in common with an urban enclave in stylish Pasadena and three new home developments in California’s Central Valley?

    Download the full PDF »

  • InterCom® Wins Gold And Silver At 2013 Nationals Awards

    February 01, 2013

    InterCommunicationsInc®, a global branding, marketing and communications firm based in Newport Beach, Calif., won two Gold and two Silver Awards at the Nationals, an annual competition sponsored by the National Association of Home Builders (NAHB) and presented by the National Sales and Marketing Council.

    Download the full PDF »

  • InterCom® Wins Three Golds At 2012 Nationals Awards

    February 01, 2013

    InterCommunicationsInc®, a global branding, marketing and communications firm, won three 2012 Gold Awards at The Nationals, an annual competition sponsored by the National Association of Home Builders (NAHB) and presented by the National Sales and Marketing Council.

    Download the full PDF »

  • InterCom® expands its client base to Russia, Curacao and Sardinia

    April 04, 2011

    The first quarter of 2011 has delivered three new accounts to Newport-Beach, California-based InterCommunicationsInc, expanding its global presence.

    Download the full PDF »

  • InterCom® Wins Gold At Nationals Awards

    January 17, 2011

    InterCommunicationsInc®, a global branding, marketing and communications firm, won a 2011 Gold Award at The Nationals, an annual competition sponsored by the National Association of Home Builders (NAHB) and presented by the National Sales and Marketing Council

    Download the full PDF »

  • Founders Program Is Centerpiece To New South Korea Golf Community

    May 01, 2010

    When Hansol Development Company announced its final neighborhood within Oak Valley - the Reserve at Oak Valley - would feature the Pacific Rim’s first Tom Fazio designed golf course there was a great deal of anticipation from South Korea’s golf enthusiasts.

    Download the full PDF »

  • Montana Lakefront Resort Community Publishes Second Magazine

    April 01, 2010

    The Kootenai, a private residential enclave on Montana’s Swan Lake that has been an exclusive recreational retreat for over 100 years, has just published its second edition of its private label magazine - The Kootenai Experience.

    Download the full PDF »

  • Branding ULI Foundation Key to Future Fundraising

    February 01, 2010

    To help foster a culture of philanthropy among its 30,000 members the Urban Land Institute (ULI) has launched a branding program for its Foundation.

    Download the full PDF »

  • EDSA Creates A Digital Dialogue Around EDSA-isms

    January 01, 2010

    Ft. Lauderdale based planning, landscape architecture and urban design leader EDSA has combined technology and creativity in a nine-month e-campaign directed to clients, prospects and industry partners.

    Download the full PDF »

  • InterCom® Named Official Honoree of 2009 Webby Awards

    April 16, 2009

    InterCommunicationsInc®, a global marketing communications firm based in Newport Beach, has been recognized by The 13th Annual Webby Awards as an Official Honoree in the Real Estate category for the Marina Papagayo, Costa Rica website.

    Download the full PDF »

Visit Us
1375 Dove Street, Suite 200,
Newport Beach, California 92660
Contact Us
To learn more about InterCommunicationsInc®, or to receive our newsletter,
contact us at (949) 644-7520 or intercom@intercommunications.com


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